Facebook Ad Costs Explained: CPM, CPC, CPA, and More
Understanding Facebook ad costs is key to optimizing your campaigns. Here’s a breakdown of the key metrics with examples: 1. CPM (Cost Per Mille) 2. CPC (Cost Per Click) 3. CPA (Cost Per Action) 4. CPV (Cost Per View) 5. CPL (Cost Per Lead) 6. CTR (Click-Through Rate) 7. ROAS (Return on Ad Spend) How […]
